The beauty industry is always evolving, with new trends emerging each season. This year, we're seeing a significant shift toward more natural, glowing skin paired with bold statement features. Gone are the days of heavy contouring and matte finishes—2024 is all about luminosity and letting your natural beauty shine through.
What's In for 2024
1. Glass Skin
This Korean beauty trend continues to dominate in 2024, focusing on creating an intensely hydrated, almost reflective complexion. The key is layering lightweight, hydrating products and using minimal powder. Dewy foundation formulas, liquid highlighters, and facial oils are essential for achieving this look.
2. Graphic Liner
Bold, artistic eyeliner has taken center stage this year. From double-winged designs to colorful geometric shapes, liner is being used as a creative expression rather than just a way to define the eyes. Bright colors like electric blue, vibrant purple, and metallic gold are particularly trendy.
3. Cream Everything
Cream blushes, bronzers, and highlighters have replaced their powder counterparts for a more natural, skin-like finish. These formulas blend seamlessly into the skin and contribute to the overall dewy look that's so popular right now. For the most modern application, use fingertips to tap and blend these products into the skin.
4. Soap Brows
Full, fluffy brows continue to reign supreme, with the "soap brow" technique becoming a mainstream staple. This method uses a clear soap to set brows in a lifted, feathered position that frames the face beautifully. Paired with minimal filling, this creates a youthful, fresh appearance.
5. Monochromatic Makeup
Using the same color family across eyes, cheeks, and lips creates a harmonious, cohesive look that's both modern and effortless. Soft peaches, rosy tones, and terracotta shades are particularly popular choices for this trend.
What's Out in 2024
1. Heavy Contouring
The extreme sculpting popularized by social media in the 2010s has given way to more subtle definition. Instead of harsh lines and heavy shading, today's approach focuses on gentle dimension using cream bronzers applied with a light hand.
2. Matte Everything
Ultra-matte foundations, setting powders, and liquid lipsticks have fallen out of favor. These formulations often emphasize texture and can look flat and unnatural, especially in photographs. Instead, we're embracing products with natural, satin, or dewy finishes.
3. Instagram Brows
The perfectly carved, gradient brow with sharp edges has been replaced by more natural-looking, fluffy brows. The focus now is on enhancing your natural brow shape rather than completely redrawing them.
4. Over-lined Lips
While subtle lip enhancement through lining is still acceptable, the obviously over-lined lip look has fallen out of fashion. Today's approach is more about working with your natural lip shape and using transparent glosses to create the illusion of fullness.
5. Heavy False Lashes
The dramatic, fan-like false lashes that dominated beauty trends are giving way to more natural-looking lash enhancements. Individuals, wisps, and more subtle strip lashes that mimic natural lash patterns are the preferred choice in 2024.
How to Stay Current Without Overhauling Your Makeup Bag
You don't need to completely replace your collection to stay on-trend. Here are some simple ways to update your look:
- Mix a liquid illuminator into your foundation for an instant glow boost
- Try applying your powder blush over a cream base for longer wear and a dewy finish
- Experiment with colorful liner, even if it's just a small accent in the inner corner
- Brush up your brows with clear brow gel for an instant update
- Invest in a good facial mist to refresh your makeup throughout the day and add dewiness
Remember, the best makeup trends are those that make you feel confident and beautiful. Feel free to adapt these trends to suit your personal style and preferences rather than following them rigidly.
What makeup trends are you excited to try in 2024? Let us know in the comments below!
